Privacy Policy
Last updated: September 2026.
What we collect
- Email address when you join the list, take the Flame Check or buy.
- Quiz answers and your score.
- Account details: email and a password stored only as a salted hash.
- Coach conversations, stored so the coach can remember context. You can clear them from your account at any time.
- Purchase records: what you bought and when. Card details go directly to Stripe and never touch our servers.
How we use it
To run the site, deliver what you bought, send the emails you asked for, answer support requests, and improve the content. We do not sell your data.
Who processes it
- Stripe for payments.
- Resend for sending email.
- Anthropic receives your coach messages to generate replies. Do not enter anything you would not want stored, and never enter another person's private information without their consent.
- Hostinger hosts the site and its data.
Cookies
We use one essential cookie to keep you signed in and one to remember your cookie choice. With your permission we also use a cookie to remember that you signed up and which link brought you here. We run no advertising or analytics trackers. The full list, and how to change your choice, is on the cookies page.
Marketing emails include an unsubscribe link. You will still receive essential messages about your account or purchases.
Your choices
To access or delete your data, email support@waketheflame.com. You can clear your coach conversation from your account page at any time.